What Are The Future Market Trends Of Massagers ?

A massager is an electrical appliance that can generate high-frequency vibrations and massage parts or the entire body of the human body. It can help people alleviate fatigue, pain, and tension, promote blood circulation, regulate body functions, and improve health levels. There are various types of massagers, which can be divided into electromagnetic, electric, micro current, ultrasonic, etc. based on their working principles and applications.

The market demand for massagers is mainly influenced by the following factors:

Population aging: 

With the development of society and the progress of healthcare, people's lifespan continues to extend, and the proportion of aging population continues to rise. Elderly people generally have health problems such as poor blood circulation and joint pain, which require massage to alleviate physical discomfort and maintain vitality. According to statistics, the elderly population aged 60 and above in China reached 254 million in 2019, accounting for 18% of the total population. It is expected that by 2026, the elderly population aged 60 and above in China will reach 300 million. Aging will expand the consumer market for massagers, especially for large massage chairs, foot massagers, and other products targeting the middle-aged and elderly population.

Sub healthy state: 

With the accelerated pace of life, many people are under significant pressure from work, study, and life for a long time, resulting in sustained physical and mental stress, which can easily lead to sub healthy states and various chronic diseases. According to the World Health Organization, the proportion of sub healthy individuals in China is as high as 70%. From the perspective of the sub healthy population structure, the number of people suffering from chronic diseases such as cervical spine, lumbar spine, and poor blood circulation is constantly increasing, and the consumer group is becoming younger, especially white-collar workers who work in fixed positions for long periods of time and business people who frequently travel. Long term use of mobile phones with lowered head can cause significant pressure on the cervical spine. According to the 2019 National Health Concern Big Data, Chinese people spend an average of over 3 hours per day watching their phones and over 4 hours per day watching their computers. These people need massage to relax their muscles, relieve pain, and stretch the nervous system. The sub health status will drive the consumer demand for massagers, especially small massagers and other products targeting specific areas such as the neck, eyes, and head.

Health consumption awareness: 

With the improvement of residents' income level and quality of life, people's demand and attention to health and beauty are also constantly increasing. Massage appliances not only have therapeutic and health benefits, but also have cosmetic and shaping effects. For example, ultrasonic vibrator can massage skin, tissues, cells for beauty, health care and treatment, improve skin elasticity, reduce wrinkles, eliminate spots, etc. Health consumption awareness will promote the upgrading of massager consumption, especially high-end massagers for beauty and shaping products.

Based on the above factors, what are the future market trends for massagers? Based on the data and analysis of the Prospective Industry Research Institute, the following points can be predicted:

The global market size will continue to grow: In recent years, the global massage equipment market has continued to grow, and in 2019, the global market size reached 15.03 billion US dollars; The global massager market size reached 15.72 billion US dollars in 2020. The global massager has entered a development period and is expected to continue its steady development trend in the coming years. It is estimated that the annual compound growth rate will reach 8.15% from 2021 to 2024, and the growth rate will relatively slow to 5% from 2025 to 2026. It is predicted that the global massager market size will approach 23.6 billion US dollars by 2026.

The potential of the Chinese market is enormous: China is a major global manufacturer and seller of massage equipment, and also one of the regions with the fastest growing demand in the global massage equipment market. In 2019, the market size of massage equipment in China reached 13.9 billion yuan, accounting for 9.2% of the global market size. It is expected that by 2026, the market size of Chinese massage equipment will reach 30 billion yuan, accounting for 12.7% of the global market size. China's market penetration rate has a large room for improvement, especially in small and medium-sized cities and rural areas. Take massage chairs as an example. At present, China has become the largest production base of massage chairs, but the penetration rate of massage chairs is lower than that of other regions. The penetration rate of massage chairs in Hong Kong and Taiwan, China is 10% respectively, while the penetration rate of massage chairs in Chinese Mainland is about 1.5%, which is a certain gap compared with other regions. But with the acceleration of China's aging population and changes in public consumption attitudes, the penetration rate of massage products will continue to rise, and market demand will further increase.

The small massage equipment industry has a vast space: From the perspective of product structure, the sales of small massage equipment products account for about 54%, mainly including relatively specific functions such as eye, neck, head, scalp, shoulders, hands, back, waist, foot massagers, etc. These products have the characteristics of low price, easy to carry, and easy to use, and are popular among consumers. As the proportion of sub healthy individuals increases and the population tends to become younger, small massage equipment products will face greater market demand. At the same time, small massage equipment products also have more innovation space and differentiated competitive advantages, such as enhancing product added value and user experience through intelligent, personalized, and multifunctional methods.

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